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Protect the business you’ve spent a lifetime building—before crisis forces the issue. Continuity in Crisis shows you how to keep your company governable, financeable, and valuable when you are suddenly absent, so cash flow, control, and key relationships don’t unravel in the first 90 days.
Instead of trusting that “my team knows what to do,” you get a practical blueprint for continuity by design: a management succession plan that triggers automatically, clear interim authority, spending and borrowing guardrails, and scripted communication that calms employees, customers, lenders, and family. You learn how to reduce key‑person risk, preserve enterprise value through death, disability, burnout, and external shocks, and turn continuity discipline into a strategic advantage that actually increases optionality for your eventual exit.
Across six parts and 25 chapters, Wayne M. Zell, JD, CPA, CExP, combines governance frameworks with vivid case studies that follow real founders through near‑misses and full‑blown crises, illustrating exactly how good businesses either fracture—or hold—depending on the systems in place. Continuity in Crisis is the entrepreneur’s guide to navigating unexpected events with a plan, not improvisation.
Protect the business you’ve spent a lifetime building—before crisis forces the issue. Continuity in Crisis shows you how to keep your company governable, financeable, and valuable when you are suddenly absent, so cash flow, control, and key relationships don’t unravel in the first 90 days.
Instead of trusting that “my team knows what to do,” you get a practical blueprint for continuity by design: a management succession plan that triggers automatically, clear interim authority, spending and borrowing guardrails, and scripted communication that calms employees, customers, lenders, and family. You learn how to reduce key‑person risk, preserve enterprise value through death, disability, burnout, and external shocks, and turn continuity discipline into a strategic advantage that actually increases optionality for your eventual exit.
Across six parts and 25 chapters, Wayne M. Zell, JD, CPA, CExP, combines governance frameworks with vivid case studies that follow real founders through near‑misses and full‑blown crises, illustrating exactly how good businesses either fracture—or hold—depending on the systems in place. Continuity in Crisis is the entrepreneur’s guide to navigating unexpected events with a plan, not improvisation.