Building Success in MedSpa: Hormone Therapy, GLP1, Botox and Business Insights

Cassie Lane outlines her med spa journey, services (GLP‑1, Botox, injectables), and benefits of hormone replacement therapy. She covers market trends for GLP‑1s, team-management challenges, growth strategies, values-driven decisions, COVID and private equity impacts, and considerations around selling (costs, membership liability, phantom stock). Employee retention tactics, contact details, and closing remarks conclude the discussion.

Key Points

• Cassie Lane's med spa thrives on providing personalized, high-quality aesthetic and wellness services that larger chain med spas often lack.

• The introduction of a phantom stock plan has been pivotal in retaining key employees by offering them a sense of ownership and future financial incentives.

• Despite receiving a desirable offer, Cassie chose not to sell her business, prioritizing her values and commitment to delivering exceptional care over immediate financial gain.

Timestamps

0:00 Introduction of Wayne Zell and Cassie Lane

2:43 Cassie Lane's background and med spa journey

4:02 Overview of Cassie Lane MedSpa services

5:01 Benefits of hormone replacement therapy

8:53 GLP-1 medications market insights

15:15 Managing a med spa and team challenges

16:34 Growth and values-driven decisions in Cassie's business

20:57 COVID impact and private equity in the medical field

25:01 Cassie's business sale exploration and its costs

27:20 Membership program liability considerations

28:37 Decisions for future business options and phantom stock implementation

31:57 Employee retention strategies

32:17 Closing thoughts, contact info, and promotion

33:26 Final thanks and episode wrap-up

Quotes

"It's natural to go through perimenopause and menopause, but it's also natural as we age to get high blood pressure and to become diabetic."

- Cassie Lane

"Botox is number one. GLP-1s are probably, you know, when you think about what your bread and butter is of your business, I would say for us, it's neurotoxin and GLP ones."

- Cassie Lane

"Medicine is not a good place right now. It's very scary. Post COVID has been very hard on the medical community and things have changed a lot for the worse."

- Cassie Lane

"I'd rather have one location that is magical and and is, like, the best thing that I could put out into the world than have three of them that were any way shape or form detracted from that it factor that makes your business special."

- Cassie Lane

Transcript

Wayne Zell: This is Wayne Zell, and welcome to Blueprint for Wealth, your fast paced videocast that's designed to help you and other entrepreneurs realize your personal dreams of wealth and freedom. And today with me is my special guest, Cassie Lane. Welcome, Cassie.

Cassie Lane: Thank you for having me. I'm excited to be here.

Wayne Zell: I'm excited to have you. We're gonna we're gonna talk about your journey as an entrepreneur. It's still underway. And, but first, let me tell you a little bit about Cassie. She's an aesthetics practice owner, and she's an injector and a trainer located outside of Richmond, Virginia.

She attended Emory University, a very fine school in Atlanta, for her BSN, Bachelor of Science in Nursing, I assume, right? All right. And then she went to VCU, another grade school, for her nurse anesthesia designation, the DNAP designation. And her strong procedural background, coupled with her love for aesthetics, led her to open Cassie Lane MedSpa, which is thriving and doing very well. She's the founder of injectables.

A separate company which offers training and resources for aesthetic injectors. And her dedication to creating a CRNA, a certified registered nurse aesthetic

Cassie Lane: aesthetic Anesthetist. I know. My I have, a word scramble for all of my titles.

Wayne Zell: Yes. She's got a lot of titles. Her dedication to creating that designation and a community for beginners in aesthetics is the foundation of InjectablesEDU and its training platform. So before we get into what you're doing today, tell me a little bit about your background and how you ended up becoming an entrepreneur. Where did where did all this start?

Cassie Lane: Yeah, so my background is that I'm a nurse and I went and got my doctorate in specialty area of nursing, which is called nurse anesthesia. So my background is I put people to sleep for surgery and most importantly wake them back up safely. Did, nurse anesthetists were the people that we put the breathing tubes in, do epidurals, we do peripheral nerve blocks, so I had a very highly procedural background as we mentioned in my bio there, so I was definitely no stranger to using needles and such. Then I took my first neurotoxin or Botox is usually what you hear us talking about, cosmetic Botox class, back in 2020. And I was like, well, this would be a fun little side gig is what I thought.

I thought, you know, I might be good at this. And I kind of found out pretty much all my friends were getting Botox. Like, I was like the lone man not getting it. And like, everyone's like, oh, yeah, this friend's doing it, this friend's doing it. And it really opened my eyes because I was like, Oh wow, they look great and really natural.

And I never would thought. And interestingly enough, I would say my entrepreneurial journey kind of started doing, we had a VRBO, like Airbnb rental at Wintergreen that we had recently sold right before I started doing this. Was really missing kind of having that little side gig that I got to, you know, run my own little business. So I thought, well, this will be the next thing for me. And I really just fell in love with it.

I never really planned to go so incredibly part time doing anesthesia. I still do it, but just very part time to maintain that licensure. And now full time I'm injecting in my practice, running my practice, and then doing the training company.

Wayne Zell: That's interesting. So you still are doing the nurse anesthetist job as a part time gig just to keep your licensure, and that is that's really important. But tell me more about the med spa practice. I mean, Botox is just one thing that you do, right? What else do you do in med spa?

Cassie Lane: True, so we do aesthetics is encompassing of things like dermal filler. We have lasers, which I joke. Those are like my kids, my kids college fund are sitting in those lasers. Those things are are expensive. They're quite We the do things like chemical peels, microneedling.

We do hair regrowth. We do a lot of wellness services, weight loss. You know you hear all about GLP-1s. We were the first practice in Richmond that I saw to bring GLP-1s on in a cash pay way. So that was really cool in 2022.

And then we also do BHRT, which is hormone replacement for men and women. So we do a lot and we have a team of now 11. And so we have different team members who specialize in the different areas. I personally specialize in aesthetics, but we have PAs and PS in my practice who who specialize in the hormone and the weight loss side.

Wayne Zell: So tell me a little bit about hormone replacement. I've heard a lot about that. My wife and I have talked about it. Tell me a little bit more about that. What does that involve?

What does that do? How does that help people?

Cassie Lane: Yeah, it's awesome. It's having its moment. BHRT kind of went quiet for almost about twenty years. There was this study that wasn't, it got very misinterpreted and it kind of was saying, okay, BHRT could increase the chances of breast cancer. So there was this about twenty year period and it is sad because a whole generation of women really kind of missed out on the benefits of BHRT.

It's now having its moment again where they're really looking back and saying, well, it's different hormones, different method of hormone administration, different ages. Like there was a lot of flaws in that study, so we're saying, Okay, there's a lot of flaws in that. We know there's so much new data that says how beneficial hormone replacement is. In most ways that we do offer for men, which is just testosterone, but for women, we're looking at estrogen, progesterone, and testosterone is actually really important for women too, for building muscle, energy, things like libido. But we know it's natural to go through perimenopause and menopause, but it's also natural as we age to get high blood pressure and to become diabetic.

And yet we're saying to women, Oh, it's natural, just, you know, suffer through. I mean, it really changes the way women feel and decreases longevity. Oh, anyway, so it's having a big comeback, which I'm super excited that we're a part of it because it really does increase just health, wellness, longevity, quality of life for women. Average age of menopause is 50. So about seven to ten years before that, start to see symptoms and your hormones start to go a little crazy on you.

Wayne Zell: I've heard that hormone replacement therapy also helps stem dementia and Alzheimer's. Is that real or is that?

Cassie Lane: Yes, it can do a lot of great things, even help prevent different types of cancers. It helps with bone density for women. Estrogen in particular, you have receptors throughout your entire body for all of these hormones. So it's not just we think of it as being very specific to sex hormones and things like that, but it affects our GI symptoms or GI tract. I mean, really our whole body, skeletal muscle, all of it has these receptors, so it's body wide effects when we start to lose these hormones.

Wayne Zell: And you threw out a lot of different terms that I don't really understand about the med spa, the aesthetics portion of it. Can you tell us a little bit about more of what you're doing outside of Botox and how people utilize that and how it makes them feel better or look better?

Cassie Lane: Yeah, after I got my first toxin dermal filler treatment, which Botox relaxes the muscle that makes the face, that makes the wrinkle, that's how it works. So most common areas that are treated are going to be like these 11s that we can get these horizontal forehead lines, crow's feet, and then dermal fillers. Dermal fillers are going to replace volume. So it's hyaluronic acid that we inject underneath the skin because one component of aging is losing volume in our face. There's also a lot of talk with all the weight loss stuff, you you hear like Ozempic face and all that too.

It's kind of unmasking some of the aging that was happening underneath that was kind of being, you know, extra fat on our face is very youthful. So when we lose that, all of a sudden you're like, I feel great physically, but now I feel that my face is actually aging me a little bit even though I've gotten healthier.

Wayne Zell: So I understand that. I've been going through that myself. I'll tell you the one question I've been hearing a lot about lately, and I've been reading some, and maybe you can explain it better, is people more and more people are using GLP one, which is the equivalent of Zepbound, I guess. Mhmm. And I've used it, and it's it's actually it's extremely helpful in preventing you from eating too much.

It makes you want to stop eating. Pricing of it has changed too. Can you tell me a little bit about what's going on in the marketplace with GLP one? Because, you know, you all are at the sort of the cutting edge of all this stuff.

Cassie Lane: Yes, there is a ton mean, being in the kind of GLP one business, it is changing regulations. All this stuff are changing weekly. It is it's a complete roller coaster, to be honest. There are threats of lawsuits from Novo Nordisk and Eli Lilly. There are FDA regulations that are changing.

So here's a background about GLP-one. So there was such a huge demand for Zetbound and Wegovy and Ozempic. So Ozempic is a diabetes medicine, Wegovy is the same exact semaglutide as the generic name, but Wegovy is approved for obesity. Same exact medication, two different indications, two different names. It's kind of like when you go to CVS and you see next to the Advil, you see the CVS brand ibuprofen.

It says, compared to the active ingredient in Advil. I would say that's the best kind of idea that I can give of what these GLP-1s, like the non brand name, just semaglutide that you would see compounded and get from a business like mine. When a medication goes onto the FDA shortage list, it opens up its fair game, this is the law, that compounding pharmacies can make this medication. So these are life saving medications. When the pharmaceutical companies can't make enough of them, it goes onto the FDA shortage list.

Compounding pharmacies step in and help us meet that demand.

Wayne Zell: Now,

Cassie Lane: typically these are not high price tag things. This is the first time compounding pharmacies are really seeing this very high demand, high ticket medication, so it has just brought this huge onslaught of legal battles of, of course, the pharmaceutical companies, they, these medications are under trademark, so they don't want compounding pharmacies to be able to make it, but they had to because of this FDA shortage list.

Wayne Zell: So they're not patented, they're trademarked. Is that right?

Cassie Lane: Oh, that's a good point. I would not be the person who is a lawyer. You're definitely No, I don't

Wayne Zell: want to get

Cassie Lane: into it.

Wayne Zell: Just was curious as to what the

Cassie Lane: You're right. Could be patent. So it's usually like the it's like a decade or so would be like a normal amount of time. Yeah. So the thing is they've become so widespread, right, and now more accessible due to the cost of compounding pharmacies and businesses like mine making it more cost effective than getting brand name Wegovy or brand name Zepbound.

So it's kind of like now the question is like the cat, is the cat out of the bag? Can they undo it? Can we say no more compounding when for years this has been on and off the shortage list? So it's back off the shortage list currently, but there's just so much legal, recently there was a lawsuit that was very kind of beneficial to businesses like mine, where Eli Lilly was trying to sue a business, and it didn't go Eli Lilly's way. And it so it's there's this kind of constant stuff as far as legal balance.

Wayne Zell: Roller coaster like you described. That's the best way I

Cassie Lane: could Yeah.

Wayne Zell: Describe

Cassie Lane: it too. Say GLP ones are completely life changing. In my opinion, they'll be in the water in a decade. Like micro dosing, you know, is so beneficial. Micro dosing just means doing these very low doses that can be really good for like joints and we're looking at it for Alzheimer's, we're looking at it for addiction.

Really like every study that comes out, yes, there are side effects and risks and those are the things we educate our patients on as well, but overall the benefits of this medication so far outweigh the downsides given the obesity rate of The US and not to mention just like the food chatter, I mean it's completely changed my life, you know, as most of us have lived our whole lives, you know, well should I eat the cupcake? And then you feel bad if you do, but it's my kid's birthday, so I should be able to eat a cupcake, you know, it just, I still worry about things, but I don't worry about food anymore because, you know, it doesn't make you want to eat healthier, it makes you want to eat less. So there's still a lot of work of needing nutrition education that it's one very important tool in your tool belt with maintaining a healthy weight.

Wayne Zell: So at the med spa, at Cassy Lane Med Spa, what would you say is the most in demand service that you're seeing today?

Cassie Lane: Botox. Botox is number one. GLP-1s are probably, you know, when you think about what your bread and butter is of your business, I would say for us, it's neurotoxin and GLP ones.

Wayne Zell: And how do you all how do you all get the replacement hormone therapy? Do you have to? Is it from stem cells? I mean, what is the origin of this? Where do you?

Where do you get it and how do you prescribe it and how do you? How do you apply it? Is it injectable?

Cassie Lane: We have one unique thing about our program that's cool is we have creams, we have patches, we have sub q injectables, we have pellets. So we really offer the full spectrum and a lot of it has to do with your lifestyle, right? Like are you the type of person who will take a pill every day and you're already taking other pills and so it's just as easy or are you somebody that you're like, well I'd like a little pellet placed underneath my skin, I only have to deal with it once every three months or just I'd rather do a patch. Different lifestyle elements you know, matched up with your labs, and so we source this stuff even from get mailed to you from a pharmacy, from a compounding pharmacy, or administered in our office.

Wayne Zell: Excellent, That's that's really good to know. And you said you have 11 people and they're doing different things. What's the biggest challenge, the most difficult thing about owning a med spa? And I'll ask you the next question after you answer that.

Cassie Lane: I'm sure it's the same as probably the other 99% of entrepreneurs. I mean, really is managing other people. It's like the biggest asset of your business and when we have an amazing team, like I am so, so lucky. I deal with all professionals who are so passionate about what they do and they're so happy to be inside the office that they're in. And even that being said, there are days that it's really difficult because it is so hard to not make it personal, right?

Like this isn't a huge multi $100 bill, like it's Cassie Lane Med Spa, it's Cassie Lane. So it's hard to not make things personal sometimes. That I think that goes both ways. We definitely have a family feel, but the most, the 90% is great, but when there is an issue on your team or somebody's unhappy, like those are the things that that keep me up at night.

Wayne Zell:

Sure, I can understand that. Along those lines, do you expect to grow? What are your growth plans for this business as an entrepreneur?

Cassie Lane: Yeah, I've been getting that a lot recently. So definitely med spas are hot topic for private equity, and we've talked about this a lot in the past, I even seriously looked at selling at one point and decided not to, that was really like a values driven decision for me just wanting to be, I want to bring good to medicine. Like I heard you ask in one your other ones like what legacy do you want to leave? I think what I think about that is I want to bring something net positive to medicine. Know, as a nurse anesthetist, as having this business, they're very different, but medicine is not a good place right now.

It's very scary. Post COVID has been very hard on the medical community and things have changed a lot for the worse, and I do think that private equity has some level of hand in some issues in medicine. So, when I look back on my life, I'm just kind of like, which side of this do I want to be on? Like, I don't control all of medicine, but I do control Cassie Lane Medspa.

Wayne Zell: Right.

Cassie Lane: So that for me was kind of like a values driven thing, at least for the the time being. I still feel like I have a a lot to give.

Wayne Zell: How would you scale this business? How would you grow it?

Cassie Lane: I will tell you for the next handful of years, I'm really just trying to optimize what we have inside of our four walls make it something that's truly worth replicating. If I decide to replicate it in the future, some of the magic is it's hard to look at, you know, these big med spas, like Sona Med Spa, Ideal Image, like there's so many chains and they all suck because the magic is gone, right? Like you have to standardize things so much, don't have to standardize our team because that's what makes us special is that we're experts and we do the most advanced things that are out there and we can make things very custom. So I think when you try to make things cookie cutter, take away like the joy and the magic.

Wayne Zell: Wow, that's great. A great explanation. It's your values of trying to bring the best possible solution to your clients and give them something that they may not be able to get, not just in terms of medication or whatever, but also in terms of service. And that's that seems to be what you're saying. Am I correct in in that interpretation?

Cassie Lane: For sure. I'd rather have one location that is magical and and is, like, the best thing that I could put out into the world than have three of them that were any way shape or form detracted from that it factor that makes your business special. And so unless I felt like I could do it in a way that did justice to, you know, that my name's the one on the on the sign there, you know, would only and I'm I'm a mom of two elementary school children, and I'm a wife also. And so I do in some ways actively, might be an unpopular opinion, know, but I, in some ways I actively hold myself back because I do know that I do have a vision in a way that I could scale the business, but I feel like now is not the time for me to do that, that I'm gonna make it be the best it can be with the footprint and the team and all that. And that there may be in five years or something down the road that I'll say, okay, we're ready to do this right, then I would consider it, but maybe I'll just keep to, like, the one best, most special location.

Wayne Zell: That's pretty cool. So you're a boutique providing a niche service to your clients that they can't get at these big chain driven med spas. That's the way I would articulate what I hear from you because it's I love the idea of providing the very best of product and service as opposed to just being a place where you can go get a Botox injection, right? I mean that sounds like it's very ubiquitous. It's very similar across a lot of different businesses or you know medical practices.

Tell me more about your philosophy on how medicine has suffered since Covid and particularly because of private equity. Not to disparage private equity, but I see it myself and we're seeing it in the practice of law. How is that what has happened since COVID affected the practice of medicine and med spas in particular?

Cassie Lane: Gosh, know, in some ways med spas are because med spas are completely elective care, right? They're in their own island. I would say the hardest hit has certainly been to hospitals in my experience. There's just so much issues with staffing and if you're a travel nurse, you make significantly more than if you're on staff there and you don't have to take call and it's like, but the travel people are the ones that don't know where the supplies are kept, you know, they're trying to figure it out, becomes

Wayne Zell: less

Cassie Lane: safe of course, medicine's becoming so much more profit driven, it's really not about taking care of people, it's about, you know, making the most money for the hospital or the insurance company or whatever and as a nurse, you're at the sharp end. Like during COVID, we were the ones in the masks, we didn't have masks. So, we just got very beat down in those COVID years. Was very morally difficult time and it just doesn't seem like medicine bounced back. Something that is not there that used to be, and maybe I'm just, you know, I've been a nurse for since '20, let's say 2007.

So, know, I've been around the block at least once and maybe it's just a function of how we all get a little jaded once you've been doing it for for a while, but I don't really think that's it. I think medicine has has taken a hard hit, and, you know, yes, private equity is one small piece of it, and it's just like the hospital systems and the insurance companies, like, it's just not about patient care at all.

Wayne Zell: I see that myself. I mean, as an older gentleman, I go to go to a lot of different doctors, and I don't see the doctors. It's very rare that I end up getting particularly in certain specialties. I see the nurse practitioner. I see the the physician's assistant, which to me, they know more about stuff than anyone that I've ever come across anyway, and they spend time with you, which makes them extremely valuable.

They're and I it's just amazing to me how little people appreciate that. And doctors, I don't think they want to be in that position, but they're sort of forced into that position by the economics of in any event,

Cassie Lane: doctors are just a cog in the wheel now. I mean, that's been a really big change that I've seen with all these practices. Again, selling to private equity, it's rare that you see doctors own groups like it's becoming more and more rare that the physicians own the group anymore.

Wayne Zell: Yes.

Cassie Lane: And that was again, when you've a provider practice owner, there is a different level of caring and being in touch with what it means to deliver care, like you are, yes, you want to do well for your business, so you also want to do good for your patients, so when you remove that owner element and also being a practitioner, also a provider, and then the only thing that matters is making money. It's like the brakes come off. So that's a real big shift, is a lot less physician owned practices.

Wayne Zell: Yeah. I mean, if your name's on something, you want it to mean something, and you have a reputation to uphold, and you wanna do the very best you possibly can. So I get it. I I understand what you're saying. You also mentioned earlier about you went through a process of thinking about selling, and you actually, you know, started that.

What was that like, and what what did you have to do to get ready to sell your business even though you didn't? You decided ultimately it wasn't a good decision for you at that time.

Cassie Lane: Yeah. I was glad I I went through the process as you call it, and so there's a lot of mostly it's like getting your books to look very unified and ready to present to a potential seller. So, I worked with my CFO to get my books all like sparkling clean and showing what they wanted to see.

Wayne Zell: What a buyer would wanna see. Yeah.

Cassie Lane: Then you kind of shop around, you talk to multiple different private equity groups, you have these meetings. I had a broker who specialized in medical spas, which was nice, who would kind of give me the background on what their reputation was. I have a call with them. I did get to the point where I had chosen even which private equity group I would want to sell to. They even came and did a site visit.

I actually loved them and I got the offer I wanted. So I actually felt like if I was going to do it, these were the people. It was female led, which was incredibly rare.

Wayne Zell: Yes.

Cassie Lane: And I liked them and I was like, I did see them as really good leaders that I would be proud to be on their team and I got the offer I wanted. And so at that point, when my heart told me no, I knew that that was not the right thing for me, but it a lot of work. It was expensive too, to go through and do all that. That's why I give myself the pep talk of, I'm glad I did it because I learned a lot and I know I'm exactly where I need to be and I see my path more clear now than I did before I went through that. But yeah, if I could go back and get those like, you know, by the time you pay your CFO and I was paying my broker like a straight fee, you know, probably more than $10,000 easily to to go through and do all that.

Wayne Zell: Oh, yeah. I mean, it's you were just starting the process. You didn't even go all the way through it. But, again, it sounds like you learned a lot, and it was beneficial because you learned a lot and you gained that experience so that you know if and when you decide to sell your business, you've got a taste of it.

Cassie Lane: One interesting thing with us is, like, we carry a lot of liability because we do a membership program where people bank money. So we carry more liability than, I feel like most businesses have the opposite, right? Where you're doing work and they haven't paid you for it yet. We have the opposite, we get paid for a fair amount of stuff that we haven't done yet, which is great, you're like, my god, I'm a genius business owner to do this, right, like how do I convince people to do this? Until you want to go sell your company and they're like, well you know that's a liability, you haven't done the work yet, so just things that you don't think about stuff like that, so now I'm a lot more mindful of what our liability is and I know kind of more what they're looking for.

My biggest tip that I learned going through a process too is like they want to work with somebody that they like and want to work with. Like it's a two these are just people connecting with other people. These people have to work with you too. So just be as like easy easy to going, easy to get along with, likable, enjoyable person, because you want that from them, and they want that from you. You don't have to show up as some hard ass to convince them you're good at business.

They just wanna work with somebody also who's nice and trust worthy.

Wayne Zell: What decisions are you making today that you would that give you more options later on?

Cassie Lane: Well, I think keeping my books looking really optimized is the biggest thing. Just keeping up with that. Another thing too is like they don't want it to be, my name might be on the sign, but I'm a very small part of the workforce, So they are going to work you out eventually, you know, whether it's sooner rather than later and so you don't want too much of your business to be hinged on any one person and that includes yourself, but even a key employee, that was something they looked at a lot and just making sure that your compensation that is aligned with market value is important, that you're not overpaying or underpaying people, because then they've got to come back and fix that. So those are the things I'm I'm more aware of now.

Wayne Zell: That's really cool. I mean, knowing and appreciating that a business cannot be dependent on you individually or personally to survive if something happens to you is a really valuable lesson that you have implemented. I mean, I think I really applaud you for that. That's that's absolutely the right way to look at things, from my perspective, at least. Looking ahead, five, ten years, what do you wanna be glad that you put in place early on?

Cassie Lane: You know, I wanted to make sure I found a way to bring this up, and this is the perfect question. The phantom stock that me and you put together last year, because I'm in a very highly competitive market for talent, for good injectors, it's really expensive to train somebody how to do this skill, it's very marketable, there will always be somebody up the street who's willing to pay more than I pay, plastic surgeon's office, all this. So if you do not want to get in a battle of who can just pay the highest salary because then you're going get yourself to where like your labor percentage of revenue is just too high, right?

Wayne Zell: So

Cassie Lane: doing the phantom stock has been really impactful for my key employees to keep them really bought in to this level of ownership, feeling of level of ownership with the business and this kind of like delayed benefit that directly ties to the growth of the business. We did ours uniquely where we do like a mandatory cash out at a two year delay and then they kind of keep that shell of the Phantom stock and that will go towards down the road. In the event

Wayne Zell: something happens if you sell it or whatever. Yeah. That's really I think that insight is very helpful for the listeners today, and I appreciate that. And it can be applied across any business. It's not just a med spa business.

It can be applied across any entrepreneurial business. What you're doing is providing an incentive for people to stay with you in addition to compensating them well. You want to give them something down the road that they can say, oh, look, I got this. Do you have this over at your business? And that'll keep them with you.

Cassie Lane: And there's going to be hard months. Like, I'm I'm trying to set things up that get people through some hard months. Right? If it's hard years on the end, then you're gonna lose that person, but at least it's something to be like, you know, give you a little bit to get through. There will be tough times like that just is life, so you want something that will help keep them through like those things.

Wayne Zell: Yeah, absolutely, and I appreciate it, and I appreciate your being a guest today on Blueprint for Wealth. Thank you so much for giving us your insight. It was really helpful for me to hear it, and I hope the listeners get to appreciate it as well.

Cassie Lane: Thank you for having me. Always a pleasure chatting with you.

Wayne Zell: Yeah. And let me let me ask you, if people wanna get in touch with you, what's the best way to do that?

Cassie Lane: You you can email me. Cassie@injectablesedu.com is my main email. It's all one word, and I'm sure you can put it in the notes for me.

Wayne Zell: Sure, we'll put it in the notes and also about the med spa. What's the URL for the med spa so that people can look you up that way as well?

Cassie Lane: CassieLane dot com.

Wayne Zell: Awesome. Well, it's very well branded, and again, thank you so much for being a guest on Blueprint for Wealth. And everybody, check out Cassie's website, check out her expertise, and more importantly, go visit her in Richmond because she's got a great practice, it's growing organically and smartly. Have a great day.

Cassie Lane: Thanks, Wayne.